Let’s make your brand as formidable as your work actually is, okay?
Your standards for delivery are high but your brand still has you looking (and feeling) like you literally just rocked up last week. It’s time we changed that…
For female founders who want the brand that matches the way they work.
No more posting and praying with no strategy behind your growth.
No more slapped together sales pages, DIY logos or making do with that Canva template you bought in 2022…
and no more losing premium clients to less experienced competitors just because they look the part….
You’re on the road to scaling, but your brand hasn’t had the upgrade your mindset and your talent has, and it’s starting to show. Let’s fix that, together.
From undervalued employee to building a life on my terms
I left my corporate life back in 2016 after my manager joked I’d be ‘publicly flogged’ for doing something that was literally just my job. I was done with having to beg for leave for my daughters birthday, of having zero creative control even though I was good at my job, and always having too much month left at the end of the money.
What started as a side-hustle turned into a multiple five-figure business with months reaching $40k in turnover. I came with zero experience and it was absolutely a total crash-course in personal brand, positioning and visibility.
By 2018, I knew I was done playing small and now I had the tools and the confidence, decided to launch a career in the one thing I’d always wanted to do - design. Thanks to my personal brand I was able to get going with a 6 month waitlist from day 1. In 2020 I expanded my expertise into brand strategy - because pretty visuals alone don’t build trust, authority or demand and I realised my clients were still leaving money on the table.
I’m here for the woman who’s ready to be seen and paid for the results she gets her clients and the expertise and experience she brings to the table.
You know you’re brilliant, and so do your clients - it’s time the world did too.
Ready to do the work?
the identity edit
The 1:1 mentorship that takes your business from fine, to Formidable.
Build the brand that brings you the big opportunities, the dream clients and the pinch-me moments you didn't even think to put on your vision board
The Identity Edit is a picky tea of brand strategy, identity work, messaging, positioning and offer suite clarity across 4 months
90 minute intensives
The 1:1 intensive
If somethings off and you can’t put your finger on it…
If your messaging isn’t landing or sounding like you…
If you need help figuring out how the fuck to actually reach your ideal client…
If you’re ready for the next chapter and need a nudge in the right direction…
I’m your gal; and this little one to one intensive is where the magics going to happen for you.
brand identity & website design
Your brand needs to give you the permission & the platform to be yourself, online and off, knowing your quirks, your perspectives and your personality aren’t too much or too weird, they’re the exact reason people choose to be in your world - and your brand amplifies them.
This is the brand that gets you seen as the expert you are, that shows the world you’re done playing small, and actually supports you in reaching your goals.
branding tips, advice & growth hacks - from my inbox to yours
